PR & Marketing Manager
We are looking to appoint a PR & Marketing Manager to support the activities of The Willow Tea Rooms Trust, established to restore, preserve, sustain and create a lasting legacy for the Willow Tea Rooms Building at 217 Sauchiehall Street, Glasgow and the creation of a new Visitor and Exhibition Centre in the adjacent 215. The Tea Rooms were opened by Miss Catherine Cranston in 1903, and widely recognised as the finest example of Charles Rennie Mackintosh’s work in this style.
The Willow Tea Rooms Building is now being meticulously conserved and due to re- open to the public in June 2018. The adjacent building at 215 Sauchiehall Street will be the site of a permanent exhibition telling the story Miss Cranston, Charles Rennie Mackintosh and Margaret MacDonald, and a Learning & Education Suite offering a variety of experiences.
The role includes a wide range of duties working with the Executive team to support overall organisational development and success.
Main responsibilities will be to:
Develop and implement an effective marketing, PR, social media and communications strategy, reflecting The Willow Tea Rooms Trust and Mackintosh at the Willow’s core delivery and ethos.
Plan and execute digital marketing across all channels
· Create, develop and manage content for the organisation’s web presence
· Maintain a consistent look and feel throughout all web properties.
· Develop agreed timelines of activities, to drive growth and generate revenue
· Monitor and report effectiveness of activities and recommend improvements.
· Develop and maintain consistent branding of the organisation and its activities.
· Implement Corporate Identity Guidelines, including design philosophies, logos, typography, corporate colours etc.
· Contribute to the effectiveness of the organisation in identifying products, opportunities and markets, suggesting sales strategies and approaches.
· Use strong analytical ability to evaluate effectiveness of all marketing efforts and end-to-end customer experience across multiple channels and customer touch points.
· Communications including newsletters, blogs, press releases, social media
· Monitor press coverage and maintain full and proper information systems to facilitate professional services to media.
· Develop strong partnership and collaboration with colleagues and stakeholder groups
The successful candidate will have:
· 10 + years proven experience in a relevant Sales & Marketing role with exposure in the heritage, arts, culture or tourism industry
· BS/MS Degree preferred but not essential.
· Ability to contribute and develop creative ideas
· High level of business acumen and common sense
· Strong problem solving skills through ability to diagnose and implement solutions
· An enterprising and entrepreneurial approach
· A proven track record including experience of developing revenue streams and working with multiple stakeholders
· Strong communication and listening skills
· Excellent speaking, reading and writing skills
· Experience working in a flexible, employee empowering work environment
· Ability to manage multiple demands
· Ability to work independently and accomplish goals with minimal oversight
Hours - Full time equivalent, with flexibility expected to cover evening and weekend duties
Location - At the Trust’s temporary project office
Duration - This is a contract position, initially for 7 months with opportunity to continue.
To apply for this role please send a cover letter and copy of your cv to email@example.com
Closing date for applications is Monday 23 October 2017.
Learning & Activity Officer
We are currently recruiting for a Learning & Activity Officer, to join our team at the Trust's temporary project office on Sauchiehall Street, Glasgow. This is a contract role, initially for 7 months with the opportunity to continue.
The Willow Tea Rooms Trust was founded to secure the future of the Tea Rooms at 217 Sauchiehall Street, opened by Miss Catherine Cranston in 1903, and widely recognised as the finest example of Charles Rennie Mackintosh’s work in this style. Mackintosh’s design brilliance is evident in the total remodelling of the building’s exterior envelope, and his treatment of the entire building inside and out as a work of art. Suites of furniture were designed for different spaces, with no less than seven different chairs, while Mackintosh’s designs for glass, metal and applied arts created unique interiors of astonishing originality and modernity.
The Tea Rooms at 217 Sauchiehall Street are being meticulously conserved, and lost and missing elements are being re-commissioned and reinstated. In the adjacent building at 215 Sauchiehall Street, a permanent exhibition over two floors will tell the story of Glasgow’s most famous architect and designer, and his remarkable patron Miss Cranston. In the basement of 215, a Learning & Education Suite will offer a variety of learning experiences for schools and other learning audiences.
The Learning & Activity Officer will work in a team of two, with the Learning & Activity Manager to build the Learning Programme, publicise it, and deliver to groups as outreach, and on site in the bespoke learning suite at 215 Sauchiehall Street. Outreach learning will include giving talks, presentations and workshops to community groups, in early years settings, to adult learners, in formal and informal learning settings, and on demand as required.
The post will by line managed by the Learning & Activity Manager. Some learning delivery will also be undertaken by the Learning & Activity Manager, while administration, bookings for the learning suite, co-ordination with colleagues in the operational Tea Rooms and exhibition, and with volunteers in various roles within the buildings, will be shared responsibilities between the post holder and the manager.
This role will suit a professional with a passion for heritage learning, ideally with some experience of developing and sustaining creative programmes for a variety of learning audiences. Candidates with experience of delivering learning in museum-type education settings as well as outreach in community and other settings; of working in multi-disciplinary environments and collaboratively with colleagues, will find this a thrilling opportunity to exercise their talents!
Salary - £TBC
Hours - Full time equivalent, with flexibility expected to cover evening and weekend duties and outreach engagements.
Reports to: Learning & Activity Manager
Responsible for: Volunteer liaison & Activities
Overall job purpose: Promoting and delivering a comprehensive Mackintosh at the Willow learning programme, on site and as outreach, to a variety of diverse audiences
Key result areas
Develop the school learning programme and audiences, based on the sample lesson plans in the Activity Plan, for Mackintosh at the Willow prior to the opening in summer 2018, and a complementary outreach offer.
Assist the Manager in procuring the equipment and materials specified in the Activity plan budget for the first phase of learning activity: outreach to different learning audiences and for the opening of the Learning & Education Suite
Work collaboratively with the manager to ensure that there is administrative and workload balance between outreach, and on-site learning suite formal education delivery between the two roles.
Promote the Mackintosh at the Willow learning offer to schools and other learning groups, from the learning offer at the learning suite, to the handling boxes, and outreach offer of talks, presentations and workshops.
Work closely with the learning outreach team at Glasgow School of Art to programme their uses of the learning suite in evenings and weekends
Plan and promote the cultural programme for Mackintosh at the Willow, a programme of occasional talks for adult learners and special interest groups
In collaboration with Tea Rooms management colleagues, to ensure consistency of audience/customer data collection and recording, plan systems for monitoring learning audience numbers, as well as for gathering qualitative data on experiences allied to the targets and measures of success specified in the action planning grid in the Activity Plan. Consider the use of tablets for gathering feedback from different audiences. Work collaboratively with the Senior Management team to support promotional and other activities through sharing of information, provision of images and other as appropriate.
In collaboration with Tea Rooms management colleagues, ensure systems for booking the learning suite, and charging for education visits are followed, and accurate records kept of activity levels.
Ensure that feedback is gathered at levels reflecting the targets suggested in the Action Planning Grid, and stored carefully to allow future review.
Assist the Manager in conducting periodic review of the learning offer; using the feedback gathered and stored, which may include gathering a teacher panel representing different sectors such as early years, primary, secondary and ASN learners, and arranging for review and planning meetings with this group.
With Manager, monitor Activity Plan targets and report, with colleagues as required, according to Heritage Lottery Fund (HLF) conventions.
Skills and experience: necessary
A degree or equivalent level qualification, or proven track record and experience in an appropriate discipline such as architecture, design and manufacture, art, primary education or community education, at degree or post graduate level such as a B Ed, PGCE/PGDE.
· Experience of learning delivery in a variety of settings, and to a variety of learning audiences
· Successful multidisciplinary team working
· General record keeping and office administration systems
· Familiarity with spreadsheets and financial record keeping
Skills and experience: desirable
Delivery of an Activity Plan on an HLF funded project, and aware of the requirements for delivery of an Action Planning grid, achieving targets, monitoring and evaluating activity, and reporting conventions.
· Good communicator
· Passionate, enthusiastic, some knowledge of Charles Rennie Mackintosh, Catherine Cranston and their significance
· Organised, systematic, and methodical Flexible, adaptable
To apply please send a cover letter and cv to firstname.lastname@example.org
Closing date Friday 20 October 2017
Full details also available on www.indeed.co.uk
Stencilling Station - volunteers needed
We are currently looking for volunteers interested in gaining practical experience in a creative environment, to take part in our free drop in stencilling events, on Sauchiehall Street, Glasgow.
The Stencilling Stations will run every Thursday, Friday and Saturday from 1200 to 4pm throughout October and November 2017 and during February, March and April 2018.
The events are aimed at helping celebrate Mackintosh Month and to promote the exciting plans for restoring Miss Cranston and Charles Rennie Mackintosh’s iconic historic Tea Rooms, which are of great significance to Scotland’s design heritage and recognised internationally – alongside the creation of a state of the art learning, activity and exhibition space, both due to open in summer 2018.
Full training and all materials will be provided. Volunteers must be able to attend at least one planned event.
If you’re interested in getting involved, assisting event visitors to learn a new creative technique and helping promote the exciting plans of The Willow Tea Rooms Trust please email us at email@example.com for details.
Tenders - Stencilling, Textiles and Plasterwork
The ambitious restoration of Charles Rennie Mackintosh’s Willow Tea Rooms building provides opportunities for skilled makers in stencilling, textiles, and plasterwork.
The Trust is seeking formal tenders for the design development, making and installation of replica curtains, stencilled textile panels, stencilled wall decoration and a decorative gesso panel. If you have the appropriate skills and experience and would like to receive further information, please send an expression of interest with a summary CV to firstname.lastname@example.org .
Deadline for submission of tenders: 15 September 2017